[Mar-2023] 410-101 Questions - Truly Beneficial For Your Facebook Exam
Download Facebook 410-101 Sample Questions
NEW QUESTION 58
You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.
- A. You should research people connected to your Fan Page.
- B. You should research all users on Facebook with certain characteristics that match your target market.
- C. People who have viewed a view post on your Fan Page.
- D. You should upload a customer database and analyze their behaviors.
Answer: A,B
Explanation:
Explanation
Audience Insights allows you to analyze and learn more about potential new markets and your current followers.
You can learn about their geography, demographics, lifestyle, purchase behavior, and much more.
As of 2018, you can NO LONGER analyze customer databases on Audience Insights.
Here is a list of audiences you can analyze in Audience Insights:
Here is an example of how insights report the information:
NEW QUESTION 59
How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook won't spend more than 25% of your daily budget on a given day
- B. Facebook won't spend more than 125% of your account limit
- C. Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
- D. Facebook won't spend more than 25% of your campaign lifetime budget
- E. Once you've spent a daily budget, delivery/spending stops for that ad set or campaign
Answer: A,C
Explanation:
* Budgets are set at the ad set or campaign level and their spend may be paced or accelerated by the delivery system. Once you've spent a lifetime budget, delivery/spending stops for that ad set or campaign.
* Daily budgets are averages and ongoing, but ultimately we won't spend more than 125% of your daily budget on a given day or more than 7 times your daily budget over a calendar week (Sunday to Saturday).
NEW QUESTION 60
What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.
- A. You should analyze the current customer base so that you can then build a custom audience based on the insights you found.
- B. You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
- C. You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.
- D. You should analyze the current customer base and fan page in order to launch the campaign in 4 months.
Answer: C
Explanation:
Explanation
Every time you work with a new client, you want to first analyze the behaviors, demographics, and segmentation from their current customer base.
The main objective is to use all of this information and build a new core/saved audience based on all of these insights. If you see specific Fan Pages that the customer base follows, you want to include all of those interests in the new audience.
So all of the information that comes out of Audience Insights is for you to use and build better audiences based on facts, and not assumptions of whom the potential target market is.
Use actual data from customers to reach out to new potential customers.
NEW QUESTION 61
What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.
- A. A 6% would include several countries whereas a 1% would only include one country.
- B. A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.
- C. A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.
- D. There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.
Answer: C
Explanation:
Explanation
On a scale of 1-10, the smaller numbers are optimized for similarity whereas higher numbers are optimized for reach.
Regardless whether you use 1 or 10; you can select one or multiple countries.
NEW QUESTION 62
What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.
- A. Breakdown
- B. Reports
- C. Date Range
- D. Ad Sets
- E. Placement
- F. Search
Answer: A,C,F
NEW QUESTION 63
You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.
- A. Change video so that it does not require sound in the beginning
- B. Tag influencers in the video.
- C. Add thumbnail image with less than 20% text
- D. Take off subtitles
- E. Reduce video length to 1 minute.
Answer: A,B,C
NEW QUESTION 64
What is the benefit of setting bid caps for your campaigns?
Choose only ONE best answer.
- A. Optimize campaign for best cost per result
- B. Get as many results for your full budget as possible
- C. Get a specific target price for your campaigns
- D. Keep your cost per result below a certain amount
- E. Allow Facebook auction to evenly distribute campaign budget
Answer: D
Explanation:
Explanation
Setting a bid cap can save your ad set from overspending for an event but, at the same time, if you set your cap too low Facebook may struggle to spend your budget, and this will negatively impact the distribution of your ad.
If your primary goal is to get as many results for your full budget as possible, you should not use a bid cap. If your primary goal is keeping your cost per result below a certain amount, go for the bid cap strategy.
To start setting your bid cap use an average cost per result from prior campaigns and a daily budget that is at least five times higher than your bid cap. This is because Facebook needs at least 50 events (the learning phase) within a week to properly optimize.
If you don't set a Bid Cap, Facebook will use the Pacing method to optimize your bid for the best results.
Pacing gives Facebook the flexibility to get you the best available results for your goals.
If you choose the lowest cost bid strategy Facebook will raise or lower your bid on an auction-by-auction basis; it's called "discount pacing."If you pick the target cost bid strategy, Facebook's pacing will consist in deciding which auctions to enter and which to skip; this is the "probabilistic pacing." Since you're trying to get the lowest cost per optimization event possible, Discount pacing lowers your bid when appropriate to help you get the least expensive results available. This is balanced against ensuring Facebook spends your full budget by the end of your ad set's lifetime.
Here's a simplified chart showing how this works with a $10 bid cap:
Since the target cost bid strategy is about stability rather than lower costs, Probabilistic pacing enters your ad set into only a selection of auctions based on the likely cost of their optimization event. Here's a simplified chart showing how this works with a $10 cost target:
* In practice, budget pacing and bid pacing are one process. Facebook adjusts your bid or which auctions it enters based on how much budget and time are left for your ad set.
* Similarly, Facebook may increase how much budget it spends if there's an opportunity to get many optimization events with costs aligned with your bid strategy.
* Facebook may also decrease how much budget it spends if there are few available optimization events with costs aligned with your bid strategy.
NEW QUESTION 65
You are running conversion ads to an inexpensive $0.99 mobile phone app.
You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.
- A. There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.
- B. You should set up a 1 day after a click attribution window.
- C. You should set up a 1 day after a view and 1 day after a click attribution window.
- D. You should set up a 1 day after view and 7 days after a click attribution window.
Answer: A,C
Explanation:
Explanation
Is there enough data?
Facebook requires you to have at least 50 conversions per week before running conversion ads. In this case, you have 105 every two weeks. That comes out to about 52.5 every week.
So, yes, there is enough data for you to start running conversion ads for App Install.
What kind of attribution window should you run?
Keep in mind that you are running conversion ads for App Installs. There are just two options for attribution window for this type of ad:
* 1 day after a click.
* 1 day after a view and 1 day after a click (combined).
In this case, Facebook recommendation is to track both view and click attribution of 1 day.
Inexpensive products (especially mobile apps) should have smaller attribution windows. It's difficult to think that a person who downloads an app after a week can be attributed to the ad. In other words, the download was not influenced by the ads you ran a week before.
NEW QUESTION 66
Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.
- A. Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
- B. Branding campaigns usually perform better when optimized through CPM than CPA.
- C. For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
- D. Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
Answer: A,B,C,D
Explanation:
Explanation
Research has shown the results in terms of Ad Recall, and Brand Awareness are fairly similar in a reach versus action optimized campaigns.
However, when it comes to costs, the results are quite different. Just look at the table below:
Both campaigns had a $500,000 budget. The expected lift was quite similar, but costs changed dramatically.
Reach campaigns allow brand managers to maximize more cost efficiently their marketing campaigns.
NEW QUESTION 67
What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.
- A. Include Instagram as placement.
- B. Launch marketing campaigns to customer databases.
- C. Define how much you want to spend each day.
- D. Predictability and control over frequency.
- E. Predictability and control over reach and CPM.
Answer: A,C,D,E
Explanation:
Explanation
Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.
NEW QUESTION 68
What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.
- A. Pixels
- B. Shared audiences
- C. Offline event sets
- D. Properties
- E. Ad Accounts
- F. Users
- G. Fan Pages
- H. Catalogs
Answer: A,B,C,D,H
Explanation:
Explanation
In the data sources section of Business Settings, you can add and remove data sources and edit permissions.
Data sources in Business Manager include:
* Catalogs
* Pixels
* Offline event sets
* Custom conversions
* Properties
* Event source groups
* Shared audiences
NEW QUESTION 69
You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:
You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.
- A. You should switch the budget from ad #4 to ad #2.
- B. You should use budget optimization for your campaign.
- C. You should decrease your budget to $3,000
- D. You turn off Ad #1
- E. You should switch your campaign objective from post interaction to brand awareness.
- F. You should delete all ad sets and have leave just one.
- G. You should increase the budget from ad #5
Answer: B,D,E,F
NEW QUESTION 70
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook Analytics Tools
- B. Business Manager' Pixel Data Source
- C. Facebook pixel helper
- D. Facebook Custom Audiences
Answer: A,B,C
NEW QUESTION 71
Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.
- A. Frequency
- B. Reach
- C. Brand Lift
- D. CPM
- E. CPC
Answer: A,B,C,D
Explanation:
Explanation
Whenever you are doing brand awareness campaigns, you want to make sure you focus on metrics that allow you to maximize your budget for the target audience.
In this case, you want to measure CPM, frequency, impressions, and brand lift.
You don't want to use direct response metrics such as CPC as you are trying to maximize reach and frequency for your brand awareness campaigns.
NEW QUESTION 72
An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They've verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.
- A. Your InitiateCheckout audience should exclude the core audiences.
- B. The ad set running the purchase event should exclude all purchase events from last 30 days.
- C. The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.
- D. The ad set running the AddToCart event should include all InitiateCheckout and Purchase events from last 60 days.
- E. You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.
Answer: B,C,E
NEW QUESTION 73
Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness.
What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?
Choose ALL answers that apply.
- A. Shortened the video
- B. Move the initial branding mention towards end of video
- C. Add text to convey the message without sound
- D. Only use Instagram placement for the video ad
- E. Change the aspect ratio to square to increase visibility in the feed environment
Answer: A,C
Explanation:
Explanation
To make a video more effective for the mobile-feed environment you can:
* Shortened the video
* Change the aspect ratio to square to increase visibility in the feed environment
* Add text to convey the message without sound
* Move the initial brand mention earlier
Other best video practices:
* Capture attention quickly. Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle and product shots, recognizable spokespeople, action scenes or a vivid background to spark interest.
* Design for sound off. Since most video ads in mobile feed are viewed without sound, it's important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence.
* Frame your visual story. Producing video for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.
* Play more. There's no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.
NEW QUESTION 74
You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.
- A. You should bid for impressions and measure impressions.
- B. You should bid for clicks and measure impressions.
- C. You should bid for installs and measure impressions.
- D. You should bid for CPM and measure conversions.
- E. You should bid for conversions and measure impressions.
Answer: A
Explanation:
Explanation
There are four bidding options you can pay for the delivery of your ads:
1. Cost per Impressions (CPM)
2. Cost per click (CPC)
3. Cost per conversion
4. Cost per Action (CPA)
Depending on the type of bid that you set up initially, you are configuring several aspects of your campaign:
In this case, since you want to compare reach, your optimization should be for impressions (CPM) and also optimize for impressions.
NEW QUESTION 75
What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.
- A. Your goal is to get more conversions
- B. A person clicks on an ad accidentally and closes the window before it opens
- C. A website can take too long to load
- D. You are not generating at least 50 conversion events per week
Answer: B,C,D
Explanation:
Explanation
The following scenarios are examples of link clicks that may not result in a landing page views:
* A person clicks a link accidentally and closes the page before it gets a chance to load
* A person clicks a link intentionally, but the page takes too long to load and the person closes it before it finishes If I can optimize for landing page views, should I?
It depends on your goal and/or ad format:
* If your goal is to get more traffic on a specific page (or specific pages) of your website: We recommend landing page view optimization over link click optimization, since the former can improve traffic quality. We especially recommend it if you're trying to get people to land on a page (or pages) on their mobile devices.
* If your goal is to get more conversions: We recommend trying to optimize for conversions first.
However, conversion optimization does not work for everyone. A conversion-optimized ad set needs to get about 50 of the conversion it's optimized for per week (though getting even more is better) to have a chance at being effective. If your ad set doesn't get that many per week, landing page views could be an effective alternative. They're also a good choice if you don't have lower-funnel events (ex: a purchase conversion) set up with your pixel yet.
* If your goal is to get more people viewing more content on your site overall (not landing on specific destination URLs of ads): We recommend optimizing for ViewContent conversions instead of landing page views, since the former optimizes for people to view any page on your site with that event added.
Note: This means you have to add that specific event to every page you want people to view. For landing page view optimization, you only have to have the pixel base code on every page you want people to land on (we only optimize for people landing on your website after clicking from your ad).
However, keep in mind that this type of optimization is not available for ad sets in Traffic campaigns.
* If you're using an ad format (ex: Canvas, Offers, Messenger) that takes people to a Facebook page or video: We recommend optimizing for link clicks, not landing page views.
NEW QUESTION 76
You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.
- A. Use website conversions to integrate with offline conversions.
- B. Use a Point Of Sale provider to integrate offline conversions.
- C. Collaborate with another Facebook Marketing Partner in order to measure offline conversions.
- D. Use digital receipts instead of printed receipts to enable offline conversions.
- E. Integrate your CRM system with your offline conversions.
Answer: B,C,D,E
Explanation:
Explanation
There are some ways you can automate the influx of data coming from offline sales.
The following options are currently available on Facebook's platform:
* Use a Point Of Sale provider to integrate offline conversions.
* Use digital receipts instead of printed receipts to enable offline conversions.
* Integrate your CRM system with your offline conversions.
* Collaborate with another Facebook Marketing Partner to measure offline conversions.
NEW QUESTION 77
You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.
- A. You should increase the number of ads within each ad set
- B. You should change the set up to campaign budget optimizatio
- C. You should change the set up to daily budget
- D. You should change the campaign objective
Answer: B
NEW QUESTION 78
You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client's brand safety requirements?
Choose only ONE best answer.
- A. You need to change the in-stream video to Audience Network or Instant Articles.
- B. You should add more content categories such as gambling into the content categories blocked.
- C. You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.
- D. You can't block mature content from any Facebook placement platform.
- E. You should just block both mature and dating content categories from your in-stream video placement.
Answer: A
Explanation:
Explanation
The categories you can block on Facebook are:
* Debatable social issues: Topics related to debated social issues, such as religion, politics, immigration and more. Does not apply to Audience Network mobile apps.
* Mature: Topics including violence, firearms, sexual content, profane language, and more. Does not apply to Audience Network mobile apps.
* Tragedy and conflict: Topics that contain emotional or physical suffering, such as crime, illness,
* bullying and more. Does not apply to Audience Network mobile apps.
* Dating: Websites and apps that have been categorized as dating. Ads may still appear alongside content about relationships and dating.
* Gambling: Websites and apps that have been categorized as gambling, where winners receive money or prizes. Ads may still appear on websites or apps where people play games just for fun.
You can exclude the following content categories for each placement:
In-Stream Video
* Mature
* Tragedy and Conflict
* Debatable Social Issues
Audience Network
* Dating
* Gambling
* Mature
* Tragedy and Conflict
* Debatable Social Issues
Instant Articles
* Dating
* Gambling
* Mature
* Tragedy and Conflict
* Debatable Social Issues
NEW QUESTION 79
......
Truly Beneficial For Your Facebook Exam: https://examtorrent.dumpsactual.com/410-101-actualtests-dumps.html
