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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You just hired a new social media manager. You need to run a campaign on Instagram based on people who've downloaded a tripwire on your company's website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.

A) Pixel Moderator
B) Pixel Standard Access
C) Pixel Editor
D) Pixel Event Manager
E) Pixel Ad Manager

2. You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.

A) You need 1 campaign with 8 ad sets and 1 ad for each.
B) You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
C) You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.
D) You need one campaign and four ad sets since you have 4 different variables at the ad set level.

3. You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you've spent more than the allocated budget and wants you to control the budget.
How can you ensure that this month you don't go over your $10,000 budget?
Choose only ONE best answer.

A) Set up a lifetime budget for your campaigns to $10,000
B) Set up your billing threshold to $10,000
C) Configure your campaign limit to $10,000
D) Set up your account spending limit to $10,000

4. You are thinking of building multiple campaigns based on the following native targeting variables:
- Job
- Luxury Travel
- Income
- Mobile phone and operating system
- Age of children in the household
- Marathon and Triathlon interests
The audiences you are getting are too small.
Which strategy should you use in order to increase the audience you are currently using?
Choose only ONE best answer.

A) Remove age, marathon and triathlon interests.
B) Remove age, mobile and operating system.
C) Remove age of children in household, luxury travel and job.
D) Remove job, income and mobile phone.

5. Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.

A) Branding campaigns usually perform better when optimized through CPM than CPA.
B) Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
C) Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
D) For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.

Solutions: