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NEW QUESTION # 89
What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.
- A. Shared audiences
- B. Ad Accounts
- C. Offline event sets
- D. Pixels
- E. Catalogs
- F. Fan Pages
- G. Users
- H. Properties
Answer: A,C,D,E,H
Explanation:
Explanation
In the data sources section of Business Settings, you can add and remove data sources and edit permissions.
Data sources in Business Manager include:
* Catalogs
* Pixels
* Offline event sets
* Custom conversions
* Properties
* Event source groups
* Shared audiences
NEW QUESTION # 90
You want to share the different campaign options you've built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.
- A. You can send them the CSV file of your campaigns through email.
- B. You can't share campaigns in the Campaign Planner.
- C. You can send a link directly from the Campaign Planner for them to see.
- D. Send an email that includes the details of the campaigns and links to it.
Answer: A,C,D
Explanation:
Explanation
There are three different ways you can primarily share your campaigns with the Campaign Planner:
* Send an email that includes the major details of the Plan and links to it.
* Send a shareable link to the Plan.
* Export a CSV of the Versions of your Plan.
NEW QUESTION # 91
You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:
You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.
- A. You should delete all ad sets and have leave just one.
- B. You should switch the budget from ad #4 to ad #2.
- C. You turn off Ad #1
- D. You should use budget optimization for your campaign.
- E. You should switch your campaign objective from post interaction to brand awareness.
- F. You should increase the budget from ad #5
- G. You should decrease your budget to $3,000
Answer: A,C,D,E
NEW QUESTION # 92
You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.
- A. Open one Fan Page with multiple locations.
- B. Open a Global Fan Page.
- C. Open a new Fan Page for each location.
- D. You are not able to set up franchise locations on Facebook.
Answer: A
Explanation:
Explanation
With Facebook Locations, you can connect and manage all of your franchise locations on Facebook.
This structure is often referred to as the parent-child relationship, where your main brand page is the parent, and individual locations are the children.
There are several advantages to this approach:
* Brand consistency and control.
* Increased visibility for individual locations.
* Location finder.
* Easier management of multiple pages.
NEW QUESTION # 93
Two ad sets within your brand campaign are not responding well.
The campaign has the following details:
* Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product conversion to a specific offer.
* Target: 34-55 Male Executives.
* Asset: 5 images that will be delivered sequentially.
* Ad Type: Auction on Instagram.
What change should you make for the campaign to deliver the objective?
Select all that apply.
Choose ALL answers that apply.
- A. You should change the target market to females.
- B. You should change the placement to include Facebook.
- C. You should change the ad type to sequential messaging.
- D. You should change the bidding to reach and frequency.
Answer: B,C,D
Explanation:
Explanation
Whenever you want to maximize brand awareness with multiple messages, you should use reach and frequency as the bidding type.
Keep in mind that you can program sequential content or ads within Facebook's auction. So every time you see
"sequential messages," the answer is most likely reach and frequency with sequential messaging.
For brand awareness campaigns, you should also include Facebook as placement due to its high reach.
NEW QUESTION # 94
You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.
- A. You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
- B. You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.
- C. You should do interest demographics and launch the campaign.
- D. You should build a similar audience based the client's current customer base.
Answer: A,B,D
Explanation:
Explanation
The client has two objectives:
1. Move website users to the mobile app.
2. Create new mobile app downloads from new users.
For the first objective, you want to create a custom audience based on your client's customer base in order to move website users to install the mobile app.
For the second objective, you want to reach out to people who have interacted with the brand before and new potential users. In this case, your best option is to market to fans who have interacted in the past 90 days and also a new audience based on the current customer base.
NEW QUESTION # 95
A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.
- A. A core audience + an engagement audience
- B. A lookalike audience + a website audience
- C. A lookalike audience + an engagment audience
- D. A core audience + a lookalike audience.
- E. A core audience + a website audience
Answer: A
NEW QUESTION # 96
A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.
- A. You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns
- B. You need to increase frequency to 3 for every 7 days and change campaign objective to reach.
- C. You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery
- D. You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery
- E. You need to change frequency cap to 3 with post interaction campaigns.
Answer: C
Explanation:
Explanation
About ad sequencing
Reach and frequency buying has a sequencing tool that allows you to arrange up to 50 ads in a certain order to be shown to an audience. People in your target audience will have the opportunity to see ads in the order you set. For example, ad #1 will be delivered to them before ad #2 is delivered. It doesn't allow you to control whether or not a person has to have engaged with the content you are showing in order to see the next ads in your sequence.
Sequence your ads when you want to tell a story or present information to people in a specific order. For example: If you want to build a narrative with your ads, you can show one ad that tells the beginning of the story first and then show additional ads afterward that continue to tell the story in a set order. Your audience will see ad #1 before they see ad #2, and so on.
Sequencing becomes available after you've uploaded your ad creative and reserved your reach and frequency campaign.
Use sequencing when:
* You want to reach a broader audience with several different ads that tell a story.
* You want to try different ways of engaging a broader audience.
* You want to tell a story about a brand.
NEW QUESTION # 97
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
- A. Facebook Auction and Facebook Marketing Partners.
- B. Facebook Marketing Partners and Ad Auction.
- C. Power Editor, Ad Auction, and Marketing Partners.
- D. Ad Auction, Insertion Orders, and Facebook Marketing Partners.
- E. Facebook Marketing Partners and Insertion Orders.
Answer: D
Explanation:
Explanation
There are basically three options for buying ads on Facebook:
* Facebook Marketing Partners: Formerly called PMD's are Facebook partners that help you launch campaigns outside of the Facebook interface.
* Insertion Orders (IO): This option is done directly through a Facebook Sales Representative. Usually, you will go through an IO for reach and frequency.
* Ad Auction: The most common way to purchase ads on Facebook. When you launch ads through the Ads Manager, you are utilizing the ad auction option.
Ads Manager are tools you utilize through the Ad Auction.
NEW QUESTION # 98
What are all of the mobile advertiser ID's you can utilize to build a custom audience?
Select all that apply.
Choose ALL answers that apply.
- A. Google User ID
- B. Facebook User ID
- C. Apple's Advertising Identifier (IDFA)
- D. Android's Advertising ID
Answer: B,C,D
Explanation:
Explanation
You can create ads targeting people by customer lists. One of the data sources you can use is mobile advertiser IDs.
* Apple's Advertising Identifier (IDFA): An advertising ID that Apple provides as part of iOS in its ads framework.
* Android's Advertising ID: An advertising ID that Google provides as part of Google Play services.
* Facebook User ID: If people are logged in to your app via Facebook, you can use their Facebook User ID for targeting.
You can't run Google IDs currently on Facebook to identify users.
NEW QUESTION # 99
Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.
- A. Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
- B. For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
- C. Branding campaigns usually perform better when optimized through CPM than CPA.
- D. Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
Answer: A,B,C,D
Explanation:
Explanation
Research has shown the results in terms of Ad Recall, and Brand Awareness are fairly similar in a reach versus action optimized campaigns.
However, when it comes to costs, the results are quite different. Just look at the table below:
Both campaigns had a $500,000 budget. The expected lift was quite similar, but costs changed dramatically.
Reach campaigns allow brand managers to maximize more cost efficiently their marketing campaigns.
NEW QUESTION # 100
You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.
- A. People who have viewed a view post on your Fan Page.
- B. You should upload a customer database and analyze their behaviors.
- C. You should research people connected to your Fan Page.
- D. You should research all users on Facebook with certain characteristics that match your target market.
Answer: C,D
Explanation:
Explanation
Audience Insights allows you to analyze and learn more about potential new markets and your current followers.
You can learn about their geography, demographics, lifestyle, purchase behavior, and much more.
As of 2018, you can NO LONGER analyze customer databases on Audience Insights.
Here is a list of audiences you can analyze in Audience Insights:
Here is an example of how insights report the information:
NEW QUESTION # 101
What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.
- A. All audiences you need.
- B. Your Facebook page fans.
- C. A custom audience based on your website visitors.
- D. People from your customer database.
- E. People interested in music.
Answer: B,E
NEW QUESTION # 102
An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.
Your campaign has been running for 2 weeks with the following characteristics:
You have one campaign with reach objective
The campaign is running on Facebook and Instagram
CPM costs have been above what you expected
Your campaign is running a frequency of 1.3
What change do you make in order to lower CPM costs?
Choose only ONE best answer.
- A. You include Audience Network as an additional placement
- B. You change the objective to engagement
- C. You delete Instagram from your placement
- D. You delete Facebook placement
- E. You add another audience
- F. There is nothing you can do to improve CPM costs
Answer: A
NEW QUESTION # 103
What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.
- A. Define how much you want to spend each day.
- B. Include Instagram as placement.
- C. Predictability and control over reach and CPM.
- D. Launch marketing campaigns to customer databases.
- E. Predictability and control over frequency.
Answer: A,B,C,E
Explanation:
Explanation
Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.
NEW QUESTION # 104
You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.
- A. You should switch your optimization from CPM to video views.
- B. You turn off Facebook placement from both ad sets.
- C. You should turn off Instagram placement from both ad sets.
- D. You should create two new ad sets with Instagram as the only placement.
- E. You should turn off Facebook placement from one ad set.
- F. You should create a third ad set with a lookalike audience.
- G. You should join audiences into one ad set and run a new campaign with Instagram.
Answer: C,D
NEW QUESTION # 105
You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.
- A. Each country should have its own audience and ad set.
- B. You should invest more money and increase your budget.
- C. You should change the interests in the audience completely.
- D. You need to expand your audience to people older than 26 years old.
- E. You need to split the ad sets into different campaigns.
Answer: A
Explanation:
Explanation
https://www.facebook.com/policies/ads/
Targeting Requirements
If you choose to run ads that promote or reference alcohol you must make sure to follow local laws and target your ads appropriately, including targeting your ads to 18 years or older in all permitted countries except the following:
India
25 years or older in Chandigarh, Delhi, Haryana, Maharashtra, or Punjab.
21 years or older in Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Dadra and Nagar Haveli, Dama and Diu, Goa, Jammu and Kashmir, Jharkhand, Kerala, Madhya Pradesh, Meghalaya, Odisha, Tamil Nadu, Telengana, Tripura, Uttar Pradesh, Uttarakhand, or West Bengal.
18 years or older in Andaman and Nicobar Islands, Himachal Pradesh, Karnataka, Mizoram, Puducherry, Rajasthan and Sikkim.
Alcohol is prohibited in Bihar, Gujarat, Lakshadweep, Manipur and Nagaland.
Other Countries
20 years or older in Japan, Iceland, Thailand and Paraguay
21 years or older in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka and the US
19 years or older in Canada, Korea and Nicaragua.
25 years or older in Sweden
NEW QUESTION # 106
What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.
- A. People who have opened your mobile app in the last 92 days.
- B. People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
- C. People who have opened a Lead form but have not submitted data in the past 180 days.
- D. People who have clicked any links on a Canva in the past 180 days.
- E. People who have visited your website in the last 365 days.
- F. Your customer database from the last 5 years.
Answer: A,B,D,F
Explanation:
Explanation
You can build custom audiences based on the following sources:
* Data files: Build audiences from your CRM, POS, email lists, or other sources. There is no timeline for how old the database needs to be.
* Website data: Reach existing customers and those who've shown interest in your business. There is a limit on the past 180 days.
* Mobile app data: Use Facebook ads to engage with people based on their interactions with your apps.
There is a limit on the past 180 days.
* Facebook engagement: Target ads to people who've interacted with your Page, videos, lead ads, and Canvas full-screen experiences on Facebook. There is a limit on leads ads for 90 days, videos views for
365 days, and canvas for 365 days.
NEW QUESTION # 107
Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness.
What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?
Choose ALL answers that apply.
- A. Add text to convey the message without sound
- B. Move the initial branding mention towards end of video
- C. Change the aspect ratio to square to increase visibility in the feed environment
- D. Only use Instagram placement for the video ad
- E. Shortened the video
Answer: A,E
Explanation:
Explanation
To make a video more effective for the mobile-feed environment you can:
* Shortened the video
* Change the aspect ratio to square to increase visibility in the feed environment
* Add text to convey the message without sound
* Move the initial brand mention earlier
Other best video practices:
* Capture attention quickly. Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle and product shots, recognizable spokespeople, action scenes or a vivid background to spark interest.
* Design for sound off. Since most video ads in mobile feed are viewed without sound, it's important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence.
* Frame your visual story. Producing video for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.
* Play more. There's no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.
NEW QUESTION # 108
A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They've build a core audience with the following characteristics:
- Female
- Age range 25-45
- Geographic area United States and Canada
- Interest in fashion and high heels
- Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.
- A. Increase age range to 20-60
- B. Include Mexico in countries being targeted
- C. Take out "Canada" from geographic targetting
- D. Include interest in shoe sizes 32-28
- E. Take out the "red color" interest
Answer: E
NEW QUESTION # 109
After 6 weeks of running campaigns, you've spent exactly $11,958 total. You go to your data and realize that you've sold 64 smartwatches.
The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.
From the 64 people that bought the smartwatch, 50% are paying the monthly fee.
On average people pay the monthly fee for 12 months.
What is the ROAS for this campaign so far?
Choose only ONE best answer.
- A. $4,422.16
- B. $4,042
- C. $3,500
- D. $3,042
Answer: A
Explanation:
Explanation
ROAS = (# of new customers acquired from Campaign x Long-term Value of a New Customer) - Cost of Ad Campaign
* # of new customers => 64
Long Term Value for new Customers => is comprised of two parts:
* #1 Sales of the consumer watch: 64 * 250 = $16,000
* #2 Sales from subscriptions: 64 customers * $0.99 monthly fee * 12 months * 50% = $380.16 Total LTV = $16,380.16 Cost of Ad Campaign = $11,958 ROAS = $16,380.16 - $11,958 = $4,422.16
NEW QUESTION # 110
Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.
- A. You set up a Global Page for international presence and then create a location for each country.
- B. You build one Fan Page and then go to Facebook and create multiple locations.
- C. You set up multiple Fan Pages for each country.
- D. You can't set up multiple Fan Pages into one account on Facebook currently.
Answer: A
Explanation:
Explanation
The best solution is to create a Global Brand Page and then create multiple locations:
With Locations, businesses can:
* Help customers find a business faster
* Offer localized content
* Manage all locations in one place
* Aggregate check-ins on the Main Page
* Manage local Facebook ads
NEW QUESTION # 111
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