Salesforce MC-201 Exam : Salesforce Certified Marketing Cloud Account Engagement Specialist

  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
  • Updated: Aug 28, 2026
  • Q & A: 306 Questions and Answers

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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Account Engagement Forms, Form Handlers and Landing Pages20%- Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario
- Identify the capabilities, use cases and interpret reporting metrics for landing pages
Topic 2: Administration11%- Illustrate how to create, edit, and map fields
- Describe the capabilities of the Account Engagement Recycle Bin
- Explain the relationship between Account Engagement and Salesforce
Topic 3: Visitors and Prospects8%- Describe the relationship between visitors and prospects
- Apply the appropriate plan of action using Prospect Audits given a scenario
Topic 4: Email Marketing20%- Distinguish between an Email and an Email Template
- Identify the capabilities and use cases for email given a scenario
- Distinguish between the metrics collected in Account Engagement email reporting
Topic 5: Lead Management24%- Define the capabilities of a completion action
- Explain the components and use cases of an automation rule
- Explain what a Grade measures and how grading is managed
- Identify the capabilities and use cases of custom redirects
- Define the capabilities of page actions
- Define the capabilities of a segmentation rule
- Explain what a Score measures and how scoring is managed
- Distinguish between the capabilities of, use cases for, and how to create different types of lists
Topic 6: Engagement Studio17%- Explain Engagement Program structure and capabilities
- Distinguish between the components of an Engagement Program

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails.

A. False
B. True


Question 2

A Pardot user notices an odd field value on a prospect record and wants to investigate.
What should the first course of action be?

A. Go to the prospect record and click on the field value in question to see what caused the change.
B. Go to the prospect record and view the prospects Audits tab to see all changes made to the prospect record.
C. Review the recent form submissions to see if the prospect updated their information.
D. Look up the prospect's assigned user and call them to see if they made the change.


Question 3

How can you send an automated email to a prospect after they fill out a form?

A. None of the above
B. Using an Automation Rule
C. Using a Completion Action
D. Using a Segmentation Rule


Question 4

How can an action be applied to a prospect who views a specific page of a website?

A. None of the above
B. Through scoring
C. Through automation rules
D. Through completion actions
E. Through page actions


Question 5

A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Marketing Cloud Account Engagement.
What action will occur in Marketing Cloud Account Engagement?

A. A new Account will be created.
B. No new record will be created.
C. A new visitor record will be created.
D. A new prospect record will be created.


Solutions:

Question 1
Answer: B
Question 2
Answer: B
Question 3
Answer: B,C
Question 4
Answer: E
Question 5
Answer: B

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