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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. Which question is most appropriate to ask when selling SPSS Data Collection?

A) Do you have projects where knowing what your customers thought would impact your decisions?
B) How do you currently deploy your analytics results?
C) How consistent is your decision making?
D) Are you able to analyze individual transactions to identify purchase patterns?

2. A research group is looking to branch out from their traditional paper surveys into other technologies. What is NOT one of the many survey types supported in SPSS Data Collection?

A) Text message
B) Interactive voice response
C) In person
D) Smartphone application

3. Which organization is the best prospect for SPSS Statistics?

A) A retail chain looking to build predictive models.
B) A government institution looking to validate policy assumptions.
C) An insurance company looking for new ways to retain profitable customers.
D) A research group looking to craft multi-channel surveys.

4. A marketing department is looking to divide up their customer base in order to more effectively target each group. Which feature of SPSS Modeler best meets their needs?

A) Complete statistics integration
B) Automatic data preparation
C) Auto clustering
D) In-database mining

5. SPSS Decision Management is most concerned with optimizing which type of decisions?

A) Personnel
B) Tactical
C) Strategic
D) Operational

Solutions: