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GCCC Strategic Communication Management Professional Sample Questions:

1. Where should the communication manager be looking to apply best practices in data analytics as a support to their work?

A) In aggregating and evaluating the reach and visibility of its communication output
B) To demonstrate to leaders that the communication manager uses best practices
C) In aggregating and interpreting the behavior and communication channels for its relevant audiences
D) In placing an economic value on its communication output

2. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective long-term response to the criticism?

A) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
B) Demonstrate to stakeholders how their concerns are being addressed and employ multiple feedback methods.
C) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
D) Aggressively push back against criticism.

3. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) Better media relationships.
B) They understand what to say and when.
C) Consistently positive media coverage.
D) Confidence is enhanced.

4. Which of the following would be the FIRST step to secure a senior leader's investment in reducing the negative impact of cultural tensions following a transformational acquisition?

A) Develop a detailed plan that addresses the most pressing cultural tensions.
B) Create consistent employee communications about organizational priorities.
C) Connect employees with more experienced peers to accelerate culture adoption.
D) Present data and anecdotes demonstrating the magnitude of the problem.

5. A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?

A) Number of departments represented and cost per active participant
B) The number of comments, videos, and photos posted
C) Overall cost of the tool and participant feedback on its functionality
D) Frequency of use and quality and volume of content shared between participants

Solutions: