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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Media Cloud and Salesforce Industries Basics | 15% | - Describe the Media Cloud architecture and component relationships - Describe the purpose and capabilities of Media Cloud - Explain how Media Cloud integrates with other Salesforce clouds - Identify Media Cloud products and bundles |
| Topic 2: Order Management and Fulfillment | 18% | - Configure order items and fulfillment workflows - Manage order lifecycle and status tracking - Describe the order decomposition process - Describe integration with third-party ad servers and systems |
| Topic 3: Media Planning and Proposal Management | 22% | - Configure inventory and ad placement products - Configure media plans and rate cards - Describe the proposal creation and management process - Manage proposal approval workflows |
| Topic 4: Billing, Invoicing, and Revenue Management | 10% | - Explain integration with ERP and financial systems - Describe revenue recognition and reporting - Describe billing and invoicing processes - Configure billing schedules and rules |
| Topic 5: Audience and Inventory Management | 13% | - Describe inventory management and availability - Configure audience segments and targeting criteria - Describe programmatic and direct sold inventory - Configure rate cards and pricing models |
| Topic 6: Sales and Order Capture | 22% | - Configure products, bundles, and promotions using Industries CPQ - Describe order management capabilities - Configure guided flows for sales processes - Describe the lead-to-order process |
1. Abroadcaster, who has implemented media cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions. In which two ways can a consultant obtain both planned and actual revenue amounts?
A) planned revenue and actuals from Ad server
B) planned revenue and actuals from media cloud
C) planned revenue from media cloud and actuals from Ad server
D) planned revenue from Ad server and actuals from Media Cloud
2. Which three marketing cloud intelligence integration methods can a consultant use to ingest and integrateall available channels as well as first and third party data source, to create a cross-channel optimization platform?
A) API connectors
B) totalConnect
C) Data raptor
D) Marcketing cloud intelligence data lake stream
E) data mapping visualizer
3. A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and Google Ad Manager (GAM). They want to have a complete view of their media plans using dashboards.
Which system integration provides built-in dashboards to integrate with the ASM application?
A) Marketing Cloud Intelligence
B) CRM Analytics
C) Google Data Studio
D) Tableau
4. What does "Check Availability" do during media plan creation?
A) checks the ad space and capacity availability in the ad server'
B) checks the schedules of the campaign plan team
C) makes sure that resources to work on creatives are available
D) checks the availability of the ad server
5. Asales executive needs to select product attribute values during proposal line item creation, such as rate type, skippable, etc. , apart from various sObject field values, such as product Name, Ad Space Format, etc. The base price of the line item depends on these values, including product attribute value selection, and itrequires attribute-based pricing enablement. Which pricing interface implementation needs to be activated?
A) DefaultPricingImplementation
B) PricingPlanService
C) PricingElementServiceImplementation
D) PricingRulesImplementation
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: A,B,D | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: D |
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