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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

A) Select the "Preview" tab within the Classic Content tool.
B) Create a user-initiated email to send to the list of subscribers.
C) Using the Subscriber Preview tool, cycle through the list of subscribers.
D) Use the Test Send tool to trigger copies of the email.

2. A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?

A) Create an import using the Import Wizard in Automation Studio
B) Create an Import Activity to use in a workflow in Automation Studio
C) Create an import using the Import Wizard in the Email Application
D) Create an Import Activity and execute it manually

3. A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?

A) Envelope Content
B) Email Body
C) Footer
D) Link Content

4. A new data extension named "Orders" contains order dat
a. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

A) The OrderNumber field will be a Number data type field
B) All fields in the data extension are nullable
C) OrderNumber will be used as the Primary Key
D) CustomerID will be used as the Primary Key

5. What are some ways that a marketer can improve deliverability of their emails? (Choose 4)

A) Ensure all subscribers have given you permission
B) Identify the message as an advertisement
C) Address Book Strategy - add address book tool to your emails.
D) Subject line recognition
E) Add how the subscriber subscribed to your email

Solutions: