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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?

A) Web Analytics Connector
B) Cloud Pages URL AMP script function
C) Link Wrapping

2. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A) A new sender profile is needed for sending transactional emails.
B) Brand-specific private domains are required for images and links.
C) Multiple FTP users must be accommodated.

3. Northern Trail Outfitters has the Discover Reporting Tool.
Which two report types could help them drive mobile adoption strategy?
Choose 2 answers

A) Deliverability Complaint Rate
B) Time Between Send and Engagement
C) Email Performance by Device
D) Email Sending Performance Report

4. Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the Mobile Push and Email channels are used within the same account?

A) Strategically control the Contact Key values in email, but let Marketing Cloud automatically tie records as needed from Mobile Push.
B) Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
C) Use a third-party system to identify and delete duplicate Contact Keys.
D) Strategically control the Contact Key values and tie records together across channels using this key.

5. Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers

A) Apply an appropriately-scoped Data Retention period
B) Add custom fields not included in the Send Log Template
C) Log attribute data necessary for auditing communications
D) Log all variable data captured in emails at send time
E) Set the period to a fixed date in the Data Retention Policy

Solutions: