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Salesforce AP-217 Exam Syllabus Topics:

Salesforce Media Cloud Accredited Professional Sample Questions:

1. Which core Salesforce object represents a media plan in Advertising Sales Management (ASM)?

A) Media Plan
B) Proposal
C) Quote
D) Opportunity

2. During a Google Ad Manager (GAM) order orchestration, which two steps does a Media Planner need to complete manually in the GAM Server?
Choose 2 answers

A) Check if creatives are loaded in GAM.
B) Create order in GAM.
C) Associate the creatives to a line item in GAM.
D) Check availability of inventory in GAM.

3. A Consultant is asked to help design a solution which could aid a company in expanding their reach into the small and medium business (SMB) segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the Sales team.
What should the Consultant do in the design to allow for Advertiser/Agency to self-service their media plans?

A) Build an Experience Cloud with the Customer Service template for the Advertiser to navigate the product catalog and configure the products in the site.
B) Set up Web-to-Lead and have the Advertiser/Agency submit their media plan through a website so the Sales team can later take ownership of the record and follow up to finalize the media plan.
C) Leverage the Advertising Sales Management Self-Care feature so that approved Advertiser/Agency can access an Experience Cloud portal where they can create and track their media plans.
D) Set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail.

4. Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?
Choose 3 answers

A) Marketing Cloud Intelligence Data Lake Stream
B) Data Raptor
C) Data Mapping Visualizer
D) TotalConnect
E) API Connectors

5. A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and has decided to use Google Ad Manager (GAM).
Which two actions should a Consultant perform before testing the GAM integration?
Choose 2 answers

A) Create a new Named Credential to store the GAM endpoint.
B) Add the GAM endpoint in the OmniStudio Integration Procedure.
C) Add the GAM URL as a new CSP Trusted Site.
D) Create a new Auth. Provider that specifies the Consumer Key and Consumer Secret from GAM.

Solutions: