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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup?

A) Wait Activity
B) Scheduled Automation
C) Triggered Automation

2. Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?

A) Sender Profile
B) Brand Builder
C) Sender Authentication Package

3. A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A) After the file import, use the transfer file activity to move data into data extensions in child BUS.
B) Create automations that import the data directly into the child BUs to bypass the parent level BU.
C) After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

4. A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?

A) Create a new data extension with the new fields.
B) Edit the fields in the synchronized data source.
C) Create a data filter that includes the new fields.

5. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A) Auto-Suppression Lists
B) List Detective
C) Bounce Mail Management

Solutions: