Check the Available MCE-Con-201 Exam Dumps with 266 QA's UPDATED 2026
Download MCE-Con-201 Exam Dumps Questions to get 100% Success in Salesforce
NEW QUESTION # 41
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?
- A. A tracker domain that is not specific to any given region or country and apply it to the assets used
- B. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the
- C. Multiple tracker domains within each BU that are country specific. Apply country relative tracker
- D. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
Answer: C
NEW QUESTION # 42
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?
- A. Place additional navigation on the LenoxSoft home page.
- B. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
- C. Create new content for the paid search ads that direct to the home page.
- D. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
Answer: C
NEW QUESTION # 43
You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use?
- A. Automation Rule
- B. Dynamic List
- C. Completion Action
- D. Segmentation Rule
Answer: A
NEW QUESTION # 44
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?
- A. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
- B. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
- C. Select the "Accounts" filter that allows filtering by accounts created within the last month.
- D. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
Answer: A
NEW QUESTION # 45
What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?
- A. User email address
- B. Marketing Cloud Account Engagement user ID
- C. Salesforce username
- D. CRM ID
Answer: C
NEW QUESTION # 46
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteri A. * Successfully complete a "Request a Quote" form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Page Action
- B. Automation rule match Any
- C. Completion Action
- D. Automation rule match All
Answer: B
NEW QUESTION # 47
How are prospect that have started a wait step impacted when an entire engagement program is paused?
- A. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
- B. They will NOT continue to progress through the wait step and
- C. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
- D. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
Answer: C
NEW QUESTION # 48
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?
- A. The Dedicated IP address was not warmed up appropriately before the email was scheduled.
- B. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.
- C. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
- D. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
Answer: D
NEW QUESTION # 49
LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?
- A. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and
- B. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- C. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign >
- D. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two
Answer: D
NEW QUESTION # 50
Which one is Marketing Cloud Account Engagement Video Connector
- A. Wistia
- B. YouTube
- C. Vimeo
- D. Dailymotion
Answer: A
NEW QUESTION # 51
Select available Social Media Connectors
- A. CD Linkedln
- B. AddThis
- C. Facebook
- D. FullContact
- E. Twitter
Answer: B,D
NEW QUESTION # 52
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
- A. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- B. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- C. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- D. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
Answer: D
NEW QUESTION # 53
Which are true about Custom Objects in Marketing Cloud Account Engagement
- A. You can create and sync a custom object from any object in Salesforce
- B. You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
- C. You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors
- D. You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
Answer: B
NEW QUESTION # 54
How many Scoring Categories is it possible to create
- A. 0
- B. 1
- C. 2
- D. 3
Answer: D
NEW QUESTION # 55
There is Custom Field Type in Marketing Cloud Account Engagement called Date
- A. False
- B. True
Answer: B
NEW QUESTION # 56
Select all available User Email Preferences
- A. Send daily prospect assignment emails
- B. Send weekly search marketing email (sent on Fridays)
- C. Send starred prospect activity alerts
- D. Send an email when a prospect is assigned
- E. Send daily visitor assignment emails
- F. Send daily visitor activity emails
- G. Send monthly inactive automations report email
- H. Send weekly inactive automations report email
- I. Send daily prospect activity emails (for all prospects)
- J. Send daily prospect activity emails (for my prospects)
- K. Send weekly search marketing email (sent on Mondays)
Answer: A,C,D,F,G,I,J,K
NEW QUESTION # 57
LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?
- A. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list
- B. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List
- C. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom fielD.: engagement:: engaged :: Action of:: Remove from list
- D. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List
Answer: C
NEW QUESTION # 58
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?
- A. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
- B. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by
- C. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
- D. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
Answer: B
NEW QUESTION # 59
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?
- A. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
- B. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
- C. The record that was last updated sets the field value for a synced prospect.
- D. Only users with an Administrator user role will be able to change the prospect field value.
Answer: C
NEW QUESTION # 60
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement. How should the data be imported?
- A. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
- B. Import all prospect data and create a suppression list.
- C. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
- D. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
Answer: C
NEW QUESTION # 61
Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities
- A. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition
- B. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
- C. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
- D. All
Answer: C
NEW QUESTION # 62
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteri A. Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
- A. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
- B. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- C. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- D. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
Answer: B
NEW QUESTION # 63
......
Best Value Available! 2026 Realistic Verified Free MCE-Con-201 Exam Questions: https://examtorrent.dumpsactual.com/MCE-Con-201-actualtests-dumps.html
