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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is the BEST example of a SMART goal?

A) "Increase understanding of our business strategy among employees by 5% by 1 January."
B) "Increase the number of employees that use our social media tool during the next six months."
C) "Increase customer advocacy by 100% by the end of this calendar year."
D) "Increase the number of news advisories we share with the media from four to eight."

2. Which course of action is BEST to take when a client asks that inaccurate revenue information be shared with a major publication during an interview?

A) Agree to do what the client wants.
B) Compromise with the client to share revenues 25% higher than reported.
C) Advise the client to only share accurate information.
D) Refer the client to another firm.

3. A city's public health service is creating awareness of its new occupational hygiene policy for its 12,000 employees. Which of the following tools would be MOST effective in raising awareness of the policy?

A) Articles placed on the intranet about the importance of hygiene.
B) An integrated approach using printed and digital media.
C) A memorandum for use in all staff meetings within the organization.
D) A poster campaign that covers all work units of the organization.

4. A start-up company needs to establish a budget for the communication plan. The owners feel unsure about how to budget for communication. How should the communication manager advise the owners?

A) Recommend they use a percentage of revenue method based on the projections of the company's plan so that they make sure to spend according to the business plan.
B) Advise they give the communication area a free use of budget, with the understanding that the area needs to cover their revenue goals.
C) Propose they use the share-of-voice/share-of-mouth (SOV/SOM) method, considering the share of voice and the market share, in order to determine if they have to beat the competition or maintain their status.
D) Suggest setting a budget for each main task within the communication plan and calculate the total budget to set a baseline for the next year.

5. A communication department is overwhelmed with work and company leadership has delegated two additional high-priority projects that will require significant staff time. As part of a request for an increase to the budget to complete the projects, the communication manager should:

A) Indicate the volume of deliverables the department has produced during the last year to demonstrate how overworked the department is.
B) Suggest that current work be given to another department so communication staff could work on the new projects.
C) Ask for an increase that will bring resources to at least the average for other companies in a benchmarking study.
D) Demonstrate to leadership how current communication projects are prioritized according to resources and skill sets that are available.

Solutions: