Salesforce MCAE-Con-201 Exam : Salesforce Certified Marketing Cloud Account Engagement Consultant

  • Exam Code: MCAE-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
  • Updated: Sep 20, 2026
  • Q & A: 261 Questions and Answers

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About Salesforce MCAE-Con-201 Exam Questions

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Administration11%- Describe how to configure and manage email sending domains
- Describe how to manage users, roles, and permissions
- Explain how to configure Account Engagement settings
- Explain how to set up and manage connectors (e.g., Salesforce CRM)
Topic 2: Visitors and Prospects8%- Describe how prospects are tracked and identified
- Explain the differences between visitors and prospects
- Explain how visitors are converted into prospects
Topic 3: Lead Management24%- Explain how to use automation rules for lead management
- Describe how to manage prospects in the recycle bin
- Explain how to configure and manage scoring and grading
- Describe how to set up and manage assignment rules
Topic 4: Account Engagement Forms, Form Handlers and Landing Pages20%- Describe how to use form handlers
- Describe how to use dynamic content
- Explain how to create and configure Account Engagement forms
- Explain how to create and publish landing pages
Topic 5: Engagement Studio17%- Explain how to design and build Engagement Studio programs
- Describe how to use triggers, rules, and actions
- Explain how to test and activate Engagement Studio programs
- Describe how to analyze Engagement Studio performance
Topic 6: Email Marketing20%- Explain how to use dynamic content in emails
- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
- Explain how to create and send emails
- Describe how to manage email templates
- Explain how to analyze email performance metrics

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question #1

LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

  • A. Email Preference Center and Dynamic Public List
  • B. Salesforce Engage and CRM Visible List
  • C. Static Public List and Automation Rule
  • D. Email Preference Center and Static Public List
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #2

The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

  • A. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
  • B. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
  • C. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
  • D. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #3

LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

  • A. Use rendering test and send to Test List
  • B. Use individual email test
  • C. Use multivariate test & Review email preview
  • D. Use A/B test
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #4

LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

  • A. Marketing Cloud Account Engagement Business Units
  • B. Einstein Campaign Insights
  • C. Einstein Behavior Scoring
  • D. Einstein Lead Score
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #5

Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

  • A. Run a permission pass effort to all of the leads and contacts who have opted out.
  • B. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
  • C. Create an automation rule to clear the opt out field on the leads and contacts.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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