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| Section | Objectives |
|---|---|
| Topic 1: Customer and Market Analysis | - Market and Competitive Landscape
|
| Topic 2: Sales Strategies and Benefits | - Product Knowledge and Value Proposition - Driving Sales - Why HP Supplies - Consequences of Fake Supplies |
| Topic 3: Understanding HP and its Products | - HP Imaging and Printing Supplies Overview - Why HP |
1. Why are HP supplies important to the reseller?
A) Because the customer will only choose original supplies
B) Because the customer purchasing period can be up to 10 years for just one printer
C) Because you can have the highest margin with HP originals
D) Because of the partner discount process
2. Which statement is true regarding the security label in HP Inkjet cartridges?
A) Only value cartridges and photo packs have a security label.
B) Depending on the region, not all Inkjet cartridges have a security label.
C) All Inkjet cartridges have a security label on the back of the packaging.
D) The security label has to be on the ink cartridge itself, not on the packaging.
3. If a customer buys a "Recycled Cartridge" what type of cartridge do they have?
A) A clone cartridge, made from recycled toner or ink
B) A cartridge that can be refilled or remanufactured, but has no standard naming convention
C) A 100% new cartridge designed for recycling and renewal
D) A cartridge that can be refilled, remanufactured, or cloned, but has no standard naming convention
4. Why should you look after a loyal customer?
A) They tend to be more faithful to one reseller.
B) They are willing to sacrifice quality for an attractive price.
C) They tend to be more demanding.
D) They spend the most money.
5. What characterizes the supplies product life cycle?
A) It is linked to the page coverage.
B) It is shorter than the product lifecycle of a printer (hardware).
C) It is significantly longer than the product lifecycle of the printer (hardware).
D) It is the same as the product lifecycle of the printer (hardware).
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: C |
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