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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

A) Sender Authentication Package
B) Einstein Engagement Frequency
C) Send Throttling

2. Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?

A) Add each Send Email activity to a single step in an automation.
B) Add each Send Email activity to different steps in an automation.
C) Include a Verification activity between each step of an automation.

3. Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?

A) Configure Auto-Suppression list for the Commercial classification.
B) Add an Auto-Suppression list to the default sender profile.
C) Add subscribers to the Account opt-out list.

4. A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?

A) Import File
B) File Transfer
C) Fire Event

5. A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Use Journey Builder to build an audience using Ad Studio.
B) Create CloudPages to collect and subscribe users,
C) Leverage Social Studio to capture email addresses.

Solutions: