Pegasystems PEGAPCMC80V1_2019 Exam : Pega Certified Marketing Consultant (PCMC) 80V1 2019

  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
  • Updated: Aug 10, 2026
  • Q & A: 0 Questions and Answers

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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Campaign and Channel Management- Outbound and Inbound Marketing
  • 1. Web and mobile channels
  • 2. Real-time interaction management
  • 3. Email campaigns
Contact Policies and Arbitration- Offer Prioritization
  • 1. Volume constraints
  • 2. Action prioritization
  • 3. Contact limits
  • 4. Business levers and arbitration
Customer Actions and Treatments- Offer and Action Management
  • 1. Multichannel offer presentation
  • 2. Define and manage customer actions
  • 3. Treatment design and execution
Customer Journeys and Marketing Operations- Journey Design
  • 1. Marketing operations management
  • 2. Customer journey orchestration
  • 3. Performance monitoring
Decision Strategies and Analytics- Decisioning
  • 1. Adaptive models
  • 2. Marketing optimization
  • 3. Decision strategies
  • 4. Predictive analytics
Next-Best-Action and Customer Engagement Fundamentals- One-to-one customer engagement
  • 1. Next-Best-Action framework
  • 2. Customer-centric marketing concepts
Engagement Policies and Eligibility- Customer Qualification
  • 1. Applicability criteria
  • 2. Suitability and engagement policies
  • 3. Eligibility rules

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