Salesforce MC-Con-201 Exam : Salesforce Certified Marketing Cloud Next Consultant

  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 21, 2026
  • Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics & Performance Insights8%- Reporting and analytics
  • 1. Matching dashboards to reporting requirements
    • 2. Pre-built dashboards
      - Marketing data and insights
      • 1. Marketing performance insights
        • 2. Surfacing marketing data across Salesforce
          Topic 2: Consent13%- Consent data model
          • 1. Platform consent objects
            • 2. Consent preference records
              - Consent management concepts
              • 1. Consent and compliance requirements
                • 2. Consent in customer engagement
                  - Consent record management
                  • 1. Managing and updating consent records
                    • 2. Creating consent records
                      - Consent collection
                      • 1. Consent banners on external pages
                        • 2. Consent banners on marketing landing pages
                          Topic 3: Campaign Design, Flow Orchestration & Content30%- Activation templates
                          • 1. Activation template configuration
                            • 2. Contact point value selection
                              - Personalization
                              • 1. AMPscript
                                • 2. Handlebars
                                  • 3. Merge fields
                                    • 4. Content variations
                                      • 5. Repeaters
                                        - Landing pages
                                        • 1. Landing page components
                                          • 2. Landing page configuration
                                            - Flow orchestration
                                            • 1. Flow elements and logic
                                              • 2. Flow types
                                                • 3. Automated business processes and messaging
                                                  • 4. Trigger conditions
                                                    • 5. Flow configuration settings
                                                      - Personalized messaging data
                                                      • 1. Selecting appropriate data sources
                                                        • 2. Adding customer data to messaging content
                                                          Topic 4: Platform Setup & Governance13%- Marketing Cloud Next environment setup
                                                          • 1. Marketing Data Kit installation
                                                            • 2. Data 360 provisioning
                                                              • 3. Core Org Edition requirements
                                                                • 4. Permission sets
                                                                  - Domain authentication and authorization
                                                                  • 1. Self-service domain authentication
                                                                    • 2. Branded and authenticated email delivery
                                                                      • 3. Domain authorization
                                                                        - Business Units and governance
                                                                        • 1. Roles and Enhanced CMS Workspaces
                                                                          • 2. Content and user governance
                                                                            • 3. Business Unit requirements
                                                                              Topic 5: Agentforce & AI Innovation11%- Marketing agents
                                                                              • 1. Automated campaign creation
                                                                                • 2. Audience segmentation
                                                                                  • 3. Content generation
                                                                                    - Conversational messaging
                                                                                    • 1. Customer engagement
                                                                                      • 2. Response handling
                                                                                        • 3. Ongoing interactions across messaging channels
                                                                                          - Predictive AI
                                                                                          • 1. Selecting appropriate predictive AI features
                                                                                            Topic 6: Data Modeling, Identity Resolution & Segmentation25%- Identity Resolution
                                                                                            • 1. Identity Resolution configuration
                                                                                              • 2. Unified customer profiles
                                                                                                • 3. Linking multiple data sources
                                                                                                  - Data 360 data model
                                                                                                  • 1. Customer data activation
                                                                                                    • 2. Data objects and Data Model Objects
                                                                                                      • 3. Connecting and harmonizing customer data
                                                                                                        - Consumption and entitlements
                                                                                                        • 1. Data 360 consumption-based entitlements
                                                                                                          • 2. Marketing automation consumption
                                                                                                            • 3. Platform usage optimization
                                                                                                              - CRM data ingestion and activation
                                                                                                              • 1. CRM objects and records
                                                                                                                • 2. Content personalization using CRM data
                                                                                                                  • 3. Audience segmentation and activation
                                                                                                                    • 4. Actionable Lists

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