Microsoft MB-260 Exam : Microsoft Customer Data Platform Specialist

  • Exam Code: MB-260
  • Exam Name: Microsoft Customer Data Platform Specialist
  • Updated: Sep 10, 2026
  • Q & A: 120 Questions and Answers

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About Microsoft MB-260 Exam Questions

Skills measured

  • Design Customer Insights solutions (5-10%)
  • The English language version of this exam will be updated on July 26, 2022. Please download the exam skills outline below to see what’s changing.
  • Implement AI predictions in Customer Insights (10-15%)
  • Create customer profiles by unifying data (20-25%)
  • Configure measures and segments (15-20%)
  • Ingest data into Customer Insights (10-15%)
  • Administer Customer Insights (5-10%)
  • Configure third-party connections (10-15%)

Hit the link given below, to know more about the MB-260 Exam

Official link to the MB-260 Exam

Reference: https://docs.microsoft.com/en-us/learn/certifications/exams/mb-260

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Microsoft MB-260 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Design Dynamics 365 Customer Insights - Data solutions5-10%- Describe functionality and components
  • 1. Near real-time updates support
    • 2. API and use cases overview
      • 3. Microsoft Fabric integration
        • 4. B2C vs B2B profile differences
          Topic 2: Configure measures and segments15-20%- Define segment logic
          - Apply filters and conditions
          - Create and manage measures
          Topic 3: Implement AI predictions5-10%- Integrate custom Azure ML models
          - Configure built-in models
          • 1. Churn prediction
            • 2. Customer lifetime value
              • 3. Product recommendations
                • 4. Sentiment analysis
                  Topic 4: Ingest data into Customer Insights - Data10-15%- Connect to data sources
                  • 1. Dataverse, Azure, and Common Data Model
                    • 2. Managed vs customer-owned data lake
                      - Transform and cleanse data
                      • 1. Configure incremental refreshes
                        • 2. Use Power Query for data shaping
                          Topic 5: Administer Customer Insights - Data5-10%- Monitor data refreshes
                          - Apply security and compliance policies
                          - Ensure data privacy and consent
                          - Manage environment settings
                          Topic 6: Create customer profiles through data unification35-40%- Verify unified profiles
                          - Manage relationships and activities
                          - Configure merge policies
                          - Define match rules
                          Topic 7: Configure third-party connections and exports5-10%- Set up data destinations
                          - Export data to external systems
                          - Integrate with Dynamics 365 apps

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