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Facebook Certified Community Manager Sample Questions:

1. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A) The poll
B) The video
C) The livestream
D) The image

2. An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)

A) Frequently encourage members to describe their best football tricks
B) Share viral videos to spark discussion
C) Create a highly engaging text-based question of the day series
D) Post visuals that are aligned with the corporate identity

3. A newly appointed community manager learns of a conflict regarding a post in the community. This community has recently added new guidelines stating that only links from credible sources are allowed. Several members start to post links on the thread from unreliable sources, and other members are starting to get upset. The post has been reported several times. The community manager wants to educate the community about the new guidelines.
Which two actions should the community manager take? (Choose 2)

A) Remove and block members who violated the guidelines.
B) Remove comments from unreliable sources on the post.
C) Delete the post immediately and message involved members.
D) Post a link to the group rules that are relevant to this topic.

4. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

A) Post a link to the event website with a daily reminder to purchase
B) Provide discount codes to community members who buy early bird tickets
C) Schedule event speakers to host Q&As in the community leading up to the event
D) Reach out privately to community members who might be interested in attending

5. A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?

A) Create a post announcing the release of the latest formula milk
B) Ask members to share their favorite post from the group on their profiles.
C) Develop content that encourages sharing photos and stories.
D) Create a poll for feedback on the milk formula.

Solutions: