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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Design Dynamics 365 Customer Insights - Data solutions | 5-10% | - Describe functionality and components
|
| Topic 2: Configure measures and segments | 15-20% | - Define segment logic - Apply filters and conditions - Create and manage measures |
| Topic 3: Implement AI predictions | 5-10% | - Integrate custom Azure ML models - Configure built-in models
|
| Topic 4: Ingest data into Customer Insights - Data | 10-15% | - Connect to data sources
|
| Topic 5: Administer Customer Insights - Data | 5-10% | - Monitor data refreshes - Apply security and compliance policies - Ensure data privacy and consent - Manage environment settings |
| Topic 6: Create customer profiles through data unification | 35-40% | - Verify unified profiles - Manage relationships and activities - Configure merge policies - Define match rules |
| Topic 7: Configure third-party connections and exports | 5-10% | - Set up data destinations - Export data to external systems - Integrate with Dynamics 365 apps |
To pass the MB-260 exam you need 700 (scale 1-1000), and the official registration fee is 165 USD. Since a failed attempt is not discounted — retaking means paying 165 USD in full again — treat the booking as the last step, not the first. Work through the DumpsActual practice questions until your timed scores sit comfortably above 700 (scale 1-1000), and only then lock in your exam date.
The MB-260 (Microsoft Customer Data Platform Specialist) is the official Microsoft examination that awards the Microsoft Certified: Customer Data Platform Specialist certification to candidates who pass it. Within the Microsoft program it is classed as a Specialist credential. Because the credential comes straight from the vendor, employers treat it as verified proof of skill — and the 120 practice questions at DumpsActual follow the same published blueprint.
Registration for the MB-260 exam runs through the official channels below:
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The official Microsoft Customer Data Platform Specialist blueprint breaks the content into 7 domains, starting with these three:
The full domain-by-domain outline is listed above on this page — use it as your checklist while you work through the DumpsActual practice questions.
On exam day you will have 120 minutes to complete 40-60 questions in the MB-260 exam. Divide your attention deliberately: answer what you know first, mark anything doubtful, and sweep back through flagged items near the end rather than burning minutes on a single question. The best way to defuse time pressure is exposure — schedule at least one full-length timed session in the DumpsActual test engine so the pacing feels automatic when it counts.
For structured learning, Microsoft recommends these official courses for MB-260 candidates:
Courses explain the why; the 120 practice questions at DumpsActual drill the how-fast. Combining the two is the shortest route most candidates find.
Before you register, review the stated prerequisites: No mandatory prerequisites; recommended: 6+ months experience with Dynamics 365 Customer Insights, Power Query, Dataverse, and Power Platform
For the latest wording, always double-check the official exam page: https://learn.microsoft.com/en-us/certifications/exams/mb-260/.
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You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.
The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company's B2B scenarios and data.
Which statement is correct when considering audience insights for business accounts versus individual consumers?
Correct Answer: D 🗳️
Explanation: Only visible for DumpsActual members. You can sign-up / login (it's free).
You use Dynamics 365 Customer Insights - Data to generate insights about your customers.
You need to discover insights about your customers in natural language.
Which information can you use in each of the four key page components? To answer, move the appropriate component to the correct area in the 'Discover insights about your customers in natural language" screen. You may use each component once, more than once, of not at all. You may need to move split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
Correct Answer:

Explanation:
You are a contributor for a Dynamics 365 Customer Insights - Data instance at an online retail company.
Your customer experience team wants to better respond to online reviews posted on the company website. You ingest the reviews as a table, and create an activity with recommended semantic mappings named Online Feedback.
You need to configure Customer Insights - Data to classify the online reviews as negative or positive.
Which five actions should you perform in sequence? To answer, move the five appropriate actions from the list of actions to the answer area. Arrange the five actions in the correct order.
Correct Answer:

Explanation:
You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the 'Average Transaction Value' template to track the average spent by a customer.
As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.
When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
Correct Answer: C,D 🗳️
Explanation: Only visible for DumpsActual members. You can sign-up / login (it's free).
Your organization's marketing team is in the process of mapping tables and attributes in the data unification process of Dynamics 365 Customer Insights - Data. They need your help with this task.
You need to explain to the marketing team how Customer Insights - Data handles the mapping of semantic types for table attributes.
Which two statements should you convey? Each correct answer presents part of the solution.
NOTE Each correct selection is worth one point.
Correct Answer: C,D 🗳️
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