Microsoft MB-260 Exam : Microsoft Customer Data Platform Specialist

  • Exam Code: MB-260
  • Exam Name: Microsoft Customer Data Platform Specialist
  • Updated: Oct 22, 2026
  • Q & A: 120 Questions and Answers

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About Microsoft MB-260 Exam Questions

The gap between knowing the material and passing the exam is usually the clock. The DumpsActual test engines put you inside a realistic MB-260 environment in 2026, turning 120 practice questions into muscle memory.

Microsoft MB-260 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Design Dynamics 365 Customer Insights - Data solutions5-10%- Describe functionality and components
  • 1. Near real-time updates support
    • 2. API and use cases overview
      • 3. Microsoft Fabric integration
        • 4. B2C vs B2B profile differences
          Topic 2: Configure measures and segments15-20%- Define segment logic
          - Apply filters and conditions
          - Create and manage measures
          Topic 3: Implement AI predictions5-10%- Integrate custom Azure ML models
          - Configure built-in models
          • 1. Churn prediction
            • 2. Customer lifetime value
              • 3. Product recommendations
                • 4. Sentiment analysis
                  Topic 4: Ingest data into Customer Insights - Data10-15%- Connect to data sources
                  • 1. Dataverse, Azure, and Common Data Model
                    • 2. Managed vs customer-owned data lake
                      - Transform and cleanse data
                      • 1. Configure incremental refreshes
                        • 2. Use Power Query for data shaping
                          Topic 5: Administer Customer Insights - Data5-10%- Monitor data refreshes
                          - Apply security and compliance policies
                          - Ensure data privacy and consent
                          - Manage environment settings
                          Topic 6: Create customer profiles through data unification35-40%- Verify unified profiles
                          - Manage relationships and activities
                          - Configure merge policies
                          - Define match rules
                          Topic 7: Configure third-party connections and exports5-10%- Set up data destinations
                          - Export data to external systems
                          - Integrate with Dynamics 365 apps

                          Everything Candidates Ask About the Microsoft Customer Data Platform Specialist

                          To pass the MB-260 exam you need 700 (scale 1-1000), and the official registration fee is 165 USD. Since a failed attempt is not discounted — retaking means paying 165 USD in full again — treat the booking as the last step, not the first. Work through the DumpsActual practice questions until your timed scores sit comfortably above 700 (scale 1-1000), and only then lock in your exam date.

                          The MB-260 (Microsoft Customer Data Platform Specialist) is the official Microsoft examination that awards the Microsoft Certified: Customer Data Platform Specialist certification to candidates who pass it. Within the Microsoft program it is classed as a Specialist credential. Because the credential comes straight from the vendor, employers treat it as verified proof of skill — and the 120 practice questions at DumpsActual follow the same published blueprint.

                          Registration for the MB-260 exam runs through the official channels below:

                          Depending on availability in your region, the MB-260 exam is taken Online proctored or onsite at Pearson VUE test centers.

                          Our money-back guarantee applies if you sit the corresponding MB-260 exam within 60 days of purchase and do not pass: submit a scan of your enrollment slip plus the official Score Report PDF within 2 days of the exam, and the claim is settled within 7 days. The registration name must match the buyer's name; attempts within 3 days of purchase, downloads never used in a real sitting, free materials, and expired orders fall outside the policy. If you prefer, you can forgo the refund and instead receive two free exam products of equal value while keeping updates on your original purchase. As for delivery, your files arrive by email within one minute of payment — if 2 hours pass without a message, check spam and contact support — and you can install the product on unlimited computers.

                          The official Microsoft Customer Data Platform Specialist blueprint breaks the content into 7 domains, starting with these three:

                          • Administer Customer Insights - Data (5-10%)
                          • Implement AI predictions (5-10%)
                          • Configure third-party connections and exports (5-10%)

                          The full domain-by-domain outline is listed above on this page — use it as your checklist while you work through the DumpsActual practice questions.

                          On exam day you will have 120 minutes to complete 40-60 questions in the MB-260 exam. Divide your attention deliberately: answer what you know first, mark anything doubtful, and sweep back through flagged items near the end rather than burning minutes on a single question. The best way to defuse time pressure is exposure — schedule at least one full-length timed session in the DumpsActual test engine so the pacing feels automatic when it counts.

                          For structured learning, Microsoft recommends these official courses for MB-260 candidates:

                          Courses explain the why; the 120 practice questions at DumpsActual drill the how-fast. Combining the two is the shortest route most candidates find.

                          Before you register, review the stated prerequisites: No mandatory prerequisites; recommended: 6+ months experience with Dynamics 365 Customer Insights, Power Query, Dataverse, and Power Platform

                          For the latest wording, always double-check the official exam page: https://learn.microsoft.com/en-us/certifications/exams/mb-260/.

                          Yes — every DumpsActual product, including the MB-260 Q&A, has a free PDF demo you can download before spending anything. Your purchase then stays current with 365 days of free updates, and if the update period lapses you can renew it at 50% off from your member zone.

                          Microsoft Customer Data Platform Specialist Sample Questions:

                          Question #1

                          You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.
                          The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company's B2B scenarios and data.
                          Which statement is correct when considering audience insights for business accounts versus individual consumers?

                          • A. Business accounts and individual consumers share the same audience insights environment.
                          • B. The out-of-the-box product recommendation prediction model is available for business accounts.
                          • C. Data ingestion features are different for business accounts and individual customers.
                          • D. Some enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts.
                          Reveal Solution  Discussion  0

                          Correct Answer: D  🗳️

                          Explanation: Only visible for DumpsActual members. You can sign-up / login (it's free).

                          Question #2

                          You use Dynamics 365 Customer Insights - Data to generate insights about your customers.
                          You need to discover insights about your customers in natural language.
                          Which information can you use in each of the four key page components? To answer, move the appropriate component to the correct area in the 'Discover insights about your customers in natural language" screen. You may use each component once, more than once, of not at all. You may need to move split bar between panes or scroll to view content.
                          NOTE: Each correct match is worth one point.

                          Reveal Solution  Discussion  0

                          Correct Answer:


                          Explanation:

                          Question #3

                          You are a contributor for a Dynamics 365 Customer Insights - Data instance at an online retail company.
                          Your customer experience team wants to better respond to online reviews posted on the company website. You ingest the reviews as a table, and create an activity with recommended semantic mappings named Online Feedback.
                          You need to configure Customer Insights - Data to classify the online reviews as negative or positive.
                          Which five actions should you perform in sequence? To answer, move the five appropriate actions from the list of actions to the answer area. Arrange the five actions in the correct order.

                          Reveal Solution  Discussion  0

                          Correct Answer:


                          Explanation:

                          Question #4

                          You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the 'Average Transaction Value' template to track the average spent by a customer.
                          As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.
                          When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.
                          NOTE: Each correct selection is worth one point.

                          • A. Choose either the Account or Contact entity to get the related transactional data.
                          • B. Choose the attribute representing the Transaction value from the Unified Customer entity.
                          • C. Choose an activity type and select the entity with transactional data.
                          • D. Choose the attribute representing the Transaction value from the Unified Activity entity.
                          Reveal Solution  Discussion  0

                          Correct Answer: C,D  🗳️

                          Explanation: Only visible for DumpsActual members. You can sign-up / login (it's free).

                          Question #5

                          Your organization's marketing team is in the process of mapping tables and attributes in the data unification process of Dynamics 365 Customer Insights - Data. They need your help with this task.
                          You need to explain to the marketing team how Customer Insights - Data handles the mapping of semantic types for table attributes.
                          Which two statements should you convey? Each correct answer presents part of the solution.
                          NOTE Each correct selection is worth one point.

                          • A. The Define the data in the unmapped fields section shows attributes that are not automatically mapped to a semantic type.
                          • B. Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the table.
                          • C. The Review mapped fields section shows all attributes for which a semantic type is automatically identified.
                          • D. Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.
                          Reveal Solution  Discussion  0

                          Correct Answer: C,D  🗳️

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